It’s that time of the year! The Puppy Bowl, in its tenth year, will air Feb. 2 at 3pm EST right before the big game on the Animal Planet. Puppy Bowl X will be held in Times Square prior to the Seattle Seahawks and Denver Broncos battling it out in East Rutherford, NJ in Super Bowl XLVIII.
The first Puppy Bowl aired in 2005, with only footages of wandering dogs with no commentary and no sponsor ads decorating the stadium with viewership of more than 5.6 million. Ten years later, 12 million people watch this special event. By 2012, Geico brought the naming rights to the stadium and this year they will be introducing a VIP suite, sponsored by Sheba cat food, where cats will hang out.
The starting line up consist of 38 shelter puppies. Here are some great photos about the journey to the Puppy Bowl. While one of the Puppy Bowl’s goals is to find homes for rescue dogs, most of this year’s competitors already have a family of their own.