Author Archives: Belkis Cardona-Rivera

The Last Resort Animal Rescue

The Last Resort Recaps 2013 in Heartwarming Video Slideshow

Last Resort Rescue’s vice president and co-founder Samantha Grieves put together this beautiful slideshow of all the animals saved by the rescue organization in 2013.

The Last Resort’s dedicated team works together, combining their skills and love for animals to provide safe haven to so many animals in need. Now, more than ever, the economic crisis has left the shelters dangerously overcrowded and hundreds of dogs are being killed every day simply because there is no room! They dedicate all of our time, money and energy to saving the lives of these wonderful animals.

Please consider making a Last Resort Rescue donation so they can continue to save more lives in 2014.

Also, please remember to vote daily for them in The Shelter Challenge, where you can vote every day to help them win one of  255 prizes including a $5,000 grant.

Pauly the Pitbull starved to death in NJ | Don't Be Cruel

Pauly the Pitbull Was Found in a NJ Ditch Starved to Death. Wait Till You See Him Now.

Pauly the Pitbull starved to death in NJ | Don't Be Cruel

Back in November, Don’t be Cruel learned from a good friend, David Stetson, about a dog named Pauly:

“This is Pauly the Pitbull. He was found in a ditch in Paterson. Someone left him there to die. He got brought in to my girl’s job. She works for Franklin Lakes Animal Hospital. They are going to be doing a fundraiser to help pay for some of his medical bills so he could become healthy again.”

Thanks to everyone who donated, Franklin Lakes Animal Hospital and the Ramapo Bergen Animal Refuge, Pauly made a full recovery! Here’s the update:

“For those of you who remember Pauly the Pitbull…he is doing better and is now living with his new sister and is happy and healthy… thank you guys for sharing and donating.”


We love beautiful endings like these! Thank you, David for keeping us updated. So happy to hear that Pauly is living the good life!

Ellen DeGeneres Halo Pet and Freekibble will donate 10,000 meals at Oscars

Losing at the Oscars will Help Shelter Pets

Ellen DeGeneres Halo Pet and Freekibble will donate 10,000 meals at Oscars

This Sunday, Ellen DeGeneres will be hosting the Academy Awards for the second time. As part of Oscar tradition, nominees in the top categories receive elaborate gift bags filled with expensive items that companies hope celebrities might use and endorse. For the past 12 years, Distinctive Assets has been putting together the “Everyone Wins at the Oscars Nominee Gift Bag.” This year that gift bag is worth $85,000, doubling the price of last year’s bag with items ranging from less than $10 to $16,000. From designer lollipops to luxurious trips to Las Vegas and Hawaii, nominees will be coming home with some pretty cool stuff despite the fact they didn’t win a statue.

But the best item in the gift bag, in our eyes, is the 10,000 meal donation to homeless animals. Oscar host Ellen DeGeneres’ pet food company, Halo, Purely for Pets in partnership with, is giving each non-winning Oscar nominee in the Best Actor/Actress, Supporting Actor/Actress and Director categories 10,000 meals of natural pet food to donate to the animal shelter or rescue of the celebrity’s choice. 10,000 meals are roughly 2,000 pounds of Halo Spot’s Stew, which is approximately $6,100 in retail value.

Will your favorite shelter be nominated?

Puppy Bowl X - New York

Puppy Bowl X

Puppy Bowl X - New York

It’s that time of the year! The Puppy Bowl, in its tenth year, will air Feb. 2  at 3pm EST right before the big game on the Animal Planet. Puppy Bowl X will be held in Times Square prior to the Seattle Seahawks and Denver Broncos battling it out in East Rutherford, NJ in Super Bowl XLVIII.

The first Puppy Bowl aired in 2005, with only footages of wandering dogs with no commentary and no sponsor ads decorating the stadium with viewership of more than 5.6 million. Ten years later, 12 million people watch this special event. By 2012, Geico brought the naming rights to the stadium and this year they will be introducing a VIP suite, sponsored by Sheba cat food, where cats will hang out.

The starting line up consist of 38 shelter puppies. Here are some great photos about the journey to the Puppy Bowl. While one of the Puppy Bowl’s goals is to find homes for rescue dogs, most of this year’s competitors already have a family of their own.

Central Park Pumpkin Festival

Pumpkin Fest At Central Park in NYC with PUP-kin Zone for Dogs

Central Park Pumpkin Festival

Join NYC Parks for Pumpkin Fest, New York City’s annual celebration of the fall harvest season in leafy Central Park!

Taking place on Saturday, October 26, Pumpkin Fest takes the very best traditions of the autumn season and offers them all for FREE! Activities will include:

  • NY”Z” Scream Haunted House
    The spooktacular haunted house at Bethesda Fountain is back again and this year it’s filled with zombies!
    Catch a sneak peek of the Haunted House on Friday, October 25 from 4 p.m. – 7 p.m.!
  • Pumpkin Patch
    Kids take home a free sugar pumpkin!
  • The Pumpkin Decorating Zone
  • Live Quidditch Matches
    Transport yourself to Hogwarts to witness this fast action sport!
  • Marionette Performances by CityParksPuppetMobile
  • JestMaster Walkabout Characters
  • Pumpkin Carving
  • Create a Creepy Creature
    Make your own ghost, ghoul or pumpkin puppet with The New Victory Theater!
  • Get Crafty with Scribble Town
    Have fun making pumpkin puppets, tissue paper pumpkins, and even pumpkins with accordion legs!
  • Live Entertainment
  • Pride of NY Farmers’ Market

For the first time at Pumpkin Fest, NYC Parks will host a venue designed specifically for four-legged New Yorkers!

  • Doggie Costume ContestPumpkin Fest  Central Park NYCPup-kin Zone
    Top three winners to receive special prizes provided by Iams
    Just show up at 1:00 p.m. to the free-play area to be judged. Winners announced at 1:30 p.m.
  • “Fall into Autumn” Free-Play Area
    An enclosed, off-leash area for dogs to run and play!
  • Agility Course
    Equipment and staffing provided by Biscuits and Bath
  • Express Spa for Dogs by Dog Fashion Spa
    Including complimentary applications of signature Dog Fashion Spa lotions, dog nose moisturizer, and cleaning around dog’s eyes with Dog Fashion Spa gentle eye pads
  • Photo Booth…and more!

All events are free! Event is rain or shine!

American Authors Band

Q&A with American Authors

American Authors Band

Earlier this month, Brooklyn-based indie band, American Authors, released a dog version music video for their popular single, “Best Day of My Life.” The video features an English Bulldog Rescue named Meaty and it follows his daily routine as he enjoys the day. Don’t Be Cruel recently had the opportunity to talk to American Authors about music, rescue animals and pet adoption.

DBC: What inspired you to create a music video based on a rescue pet?
AA: We really enjoy working with NPO’s, charities, and anything where we can use our music to bring awareness to different issues. When we started talking about how cool it would be to center a video around a dog, we knew there was another level we could take the idea. Working with the rescue center not only tied the video together but made this something to be extra proud of.

DBC: How did you come to pick Meaty from the Georgia English Bulldog Rescue to be the star of your video?
AA: There are so many dogs and pets out there that I’m sure would have been just as fun to make a video with but Meaty seemed to have that special personality that can sometimes be tough to come across. It also helps that he’s one of the cutest English bull dogs we’ve ever seen!

DBC: What do you hope viewers will take away from watching this video?
AA: We hope viewers walk away from watching this video feeling good with a smile on their face. The majority of the dogs I had growing up were rescued and hopefully this video will inspire people to go out and continue to help out and rescue animals.

DBC: What do you think is the biggest challenge for local shelters & rescues to raise awareness about pet adoption?
AA: People seem to be very specific about the type of pet they are looking for so maybe they don’t think to adopt from a rescue shelter right off the bat. There are a lot of great animals for people to save and take care of.

DBC: Do you currently own any pets? Are any of them rescues?
AA: Our bass player, Dave, adopted a cat named froggy about 5 years ago. She’s a great cat and were still trying to figure out a way to take her on tour with us!

DBC: Do you travel with your pets often? Take them on tours/live shows?
AA: Right now we are touring in a 15 passenger van with very limited space so unfortunately froggy is at home with a couple friends who look after her. Hopefully as soon as we get more space we will be able to bring pets to shows!

DBC: Do you have any words of wisdom to share with the general public about pet rescue and adoption?
AA: Highly consider rescue centers and adopting when looking into owning pets. Not only is it great help and a wonderful thing to do but these animals are amazing and should not be overlooked because of their difficult past.

Check out their new music video, “Best Day of My Life.”

For more information about donating and adopting visit Georgia English Bulldog Rescue.
Download  American Authour’s Self-Titled Debut EP.


Dog in the meadow

Happy National Holistic Pet Day!

August 30th is National Holistic Pet Day. It was founded by Colleen Paige of the Animal Miracle Foundation and Network to “celebrate and promote all the things we do (or should do) to take care of our pets’ bodies, minds and souls.”

So what does “holistic” mean to you? Halo Pets surveyed nearly 850 pet owners about the term “holistic” as it relates to what they feed their pets. The survey respondents included both dog and cat owners who buy a variety of pet food brands. Some respondents are Halo customers, some are not. Nearly 62% of respondents consider the food they purchase for their pets to be a premium, “holistic” brand.

You may be surprised to learn that there are no official standards for using the term “holistic” in pet food marketing. But, according to their survey, most consumers agree on what they think those standards should be. An overwhelming majority of survey participants said the following were critical elements of a holistic pet food:

  • No artificial preservatives or colorings – 84.8%
  • All natural – 83.6%
  • No corn or fillers – 79.1%
  • No inferior by-products – 82.3%
  • No rendered animal parts, such as chicken meal – 78%
  • No “4D” meats (diseased, dying, disabled or dead before butchering) – 80.3%
  • Other top attributes included: Only fresh meat or fish (58.5%), includes lots of fruits and vegetables (50.3%), zero recalls (50.4%) and the use of ingredients one can find in their own kitchen (45.2%).

Learn more about Halo Pet’s Holistic Pet Day survey.

Patrick the Miracle Dog

Patrick the Miracle Dog’s Abuser Sentenced, Patrick Finds Forever Home

Kisha Curtis, 29, pleaded guilty last month to fourth-degree animal cruelty on the eve of her trial. She was charged in March 2011 after Patrick the Miracle Dog was found near death.

Although she won’t be serving any jail time, Curtis would be required to serve 18 months probation and forfeit her right to Patrick, who has not been in her care since he was found.

She’ll also be required to pay nearly $2,000 to the New Jersey ASPCA, which gave the pup emergency care before he was moved to a veterinary hospital in Tinton Falls.

On a happier note, NJSPCA posted the following on their Facebook page:

“Patrick Court Update : Will post information later BUT I would like everyone to know that Patrick is now PATRICK SCAVELLI, it is official the Scavelli’s were granted legal custody of Patrick. NJSPCA could not be happier with the outcome for Patrick and the Scavelli’s. Thank you all for your support. Capt Yocum”

Congratulations Patrick! May you be happy in your new forever home!

Fourth of July Special - Don't Be Cruel Animal Abuse Awareness Organization

Celebrate Red, White and Blue: Free Shipping

In honor of Fourth of July, we are doing a special on our Don’t Be Cruel web store. Use the code “FIREWORKS” to get free shipping from now until July 6, 2013.

Remember, 100% of the proceeds collected from our Support Gear are ALWAYS donated to local shelters and rescue organizations. For questions about ordering, payments and shipping, please visit our FAQ page.

For international shipping, please contact

City Tails _ NYC by Halo Pets

Don’t Be Cruel to Donate to Halo Pet Foundation

Halo Pet Foundation - Ellen DeGeneresWe are happy to announce that for the month of June, we will donate all online sales from our web store to the Halo Pet Foundation. The Foundation’s mission is to enhance the well-being of pets and the people who love them. Inspired by the love for animals, they strive to help pets and their families live longer, happier, healthier lives together.

From May 29th until June 26, Ellen DeGeneres’ natural pet food company, Halo Pets, is presenting a month-long “Pop Up Shop” promotion in New York City on 47th and Lexington Ave. It’s called “City Tails – NYC” and it will promote people and pets together, where hundreds of thousands of passer-by can “Pop in and do good” for pets!

Visitors can meet adoptable pets from local shelters, enter weekly raffles, and receive fabulous gifts with their donations — including authentic Ellen Show merchandise, bandanas, wristbands and more. Plus, 100% of all donations to the Halo Pet Foundation are granted to animal welfare and rescue groups. Halo, Purely for Pets underwrites all operating expenses.

I am happy to announce that I will also be at the store to help spread the word about adoption and letting people know how to “do good” in the store. Hope to see you there in June!

CIty Tails - NYC by Halo Pets