Don’t Be Cruel Donates to Friends of the Burlington County Animal Shelter in May


This month we are happy to announce that our online proceeds raised in May will be going to the Friends of the Burlington County Animal Shelter (FOBCAS).

Friends of the Burlington County Animal Shelter was founded in 2010. They became a non-profit, 501(c)3 in February 2012. The all-volunteer group is devoted to the animals of the Burlington County Animal Shelter.

Volunteers provide much-needed emotional and physical exercise to the many dogs at BCAS. They walk, bathe, groom, provide playtime and affection to the dogs until they find a new home. They also socialize cats, allow them to play outside their cages, cuddle and love the cats until they find a home.

The volunteers do all the marketing of the animals by taking pictures, doing videos and writing bios about their personalities for potential adopters to view online. They attend community events and provide tours at the shelter in an effort to increase community awareness about adopting pets from the shelter.

Friends of BCAS is a separate organization from the BCAS itself.

From May 1-31, 2014, Don’t Be Cruel will donate the following to the FOBCAS to help shelter animals:

  • $5 for each t-shirt sold
  • $5 for each collar/leash combo sold
  • $1 for each bracelet sold
  • $1 for each magnet sold
  • $1 for each dog tag sold

To shop, visit the Don’t Be Cruel store.

Lucky Dog Cuisine

Lucky Dog Cuisine Inc. Provides my Dog With Optimal Health and Happiness

Lucky Dog CuisineOver the last year, I’ve became very health conscious. After hearing much controversy over GMO labeling, I began to do my research. I decided to take on a healthier lifestyle and I now shop for natural and organic food and beverage products only. I pay close attention to ingredient labels and stay far away from the big food corporations.

As a pet owner, I began to think to myself… If harmful chemicals and food preservatives are in just about everything humans eat, then our pet’s food must be just as bad or far worse! I adore my dog and I decided to begin looking into healthier foods options for her as well.

I discovered Lucky Dog Cuisine online and I knew I hit the jackpot! Lucky Dog offers all natural, all-american, human grade, home cooked meals for dogs. There is nothing artificial, no preservatives, no byproducts, no coloring, and no processed food at Lucky Dog. Every meal is cooked in small batches, fresh, then frozen. The amount of positive information on the Lucky Dog page impressed and intrigued me. I decided to give it a try!

There are a variety of healthy recipes to choose from but I ordered my pup a variety pack to start. (Tail-Waggin’ Turkey and Beef & Barley are her absolute favorite!) The food was delivered right to my doorstep, which was also very convenient, and for an affordable price, too! Serving the meal was so simple – thaw and serve. I read on the website that this dog food is so good, you could eat it yourself. I was unsure about this statement, however, after seeing and smelling the food, I realized just how healthy and natural it is. I decided to try a bite and sure enough, it was delicious!

I will never go back to feeding my dog what she was previously eating. Now that she’s been on a Lucky Dog diet, I’ve witnessed a change in her overall happiness and wellbeing. Not only does she enjoy every last bite of each meal; but she genuinely seems more energetic and healthy. You can’t go wrong with Lucky Dog Cuisine… It is the BEST dog food out there! Learn more at

cover couch - IKEA sofa covers

CoverCouch to The Rescue

cover couch - IKEA sofa covers

When I rescued my new puppy Nutleigh, I was excited to introduce her to her forever home and family.  Nutleigh loved her living space, but like many puppies, she had a high energy level and some behavioral problems. After some training classes, we are relieved and proud to say she’s a well-mannered dog. However as pleased as we are with her improved behavior, our household still shows signs of her destructive puppy stage.

Nutleigh created one big disaster after she ripped up the upholstery on our year old IKEA EKTORP Three-seat Sofa Bed. This was upsetting since buying a new couch was out of the question due to financial reasons. I take pride in my home decor and I was heartbroken over the unsightly rip in the middle of the couch.

After venting to a neighbor she recommended I purchase a CoverCouch. As soon I viewed I was in awe! is an entire website for personalizing furniture covers for various IKEA products, including my style couch. I was ecstatic because I could order a cover for a reasonable price and completely hide Nutleigh’s rip!

Even better, offers a large variety of colors and patterns. This was exciting because I began thinking of ways to put a new twist on my living room. With the winter season approaching, I began thinking of how I could make a change in my home design. I had a lot of fun exploring the site and viewing the many color schemes.

To my surprise, I was able to order free fabric samples from the website too! I had some indecisiveness on the fabric options so this feature was very helpful. was amazing; The entire ordering process was efficient, service was outstanding and I was thrilled with the outcome of ‘Gaja Eggplant Fabric’ I purchased.

My couch looks brand new again and beautifully designed! The fabric is comfortable and durable. I’m glad Nutleigh kicked her bad habit and now she can enjoy snuggling on the couch with our family. It’s great to know that I can purchase a new cover in the future when I want to get creative and bring a new style to my living room. Believe it or not, Nutleigh’s bad behavior was a blessing in disguise, because without her ripping my IKEA, I may have never discovered CoverCouch!

About We believe that interior design is an art form that involves a personal touch. Personal comfort and function are the most critical ingredients to a beautiful room. We can take care of that! We make many beautifully designed, comfortable and functional replacement covers that fit IKEA’s most popular sofas, chairs and armchairs… perfectly! Learn more at


Pet Traveling Tips with Dana Humphrey

Pet Traveling Tips with Don’t Be Cruel on Good Morning Connecticut

Pet Traveling Tips with Dana Humphrey

This past weekend Don’t’ Be Cruel spokesdogs, Pip and Shea, were dog models for a special pet traveling tips segment on Good Morning Connecticut. Pet expert, Dana Humphrey, advised pet owners how to help ease pet traveling with various helpful products like the Sturdibags, Calm Coat and the Critter Zone Air Purifier. In addition, she spoke about preventing Lyme disease from fleas and ticks.

Pet Wall of Fame

Pet Wall of Fame

Pet Wall of Fame

The majority of pet owners realize the emotional, and/or physical support their animal companions provide. Those who love animals understand the happiness they bring and the purpose they add to our lives. The Pet Wall of Fame invites pets to be part of history. Creating the First Pet Wonder of The World, the Pet Wall of Fame is building a historic, and timeless tribute to current, and past animals that have enriched our lives and played such an important roll in our existence. Learn more at

Located just 90 miles from Las Vegas, Nevada, The Pet Wall of Fame will be built within the world’s largest pet park. Pet owners can now make history by including their pets in photo tiles located throughout this 150acreexhibition. Each tile will be personalized with a pet’s photo and statement of love. The overall goal is to produce over one million unique tiles creating the largest collection of photo tributes in the world.

The Pet Wall of Fame will acknowledge pets and recognize their contributions to society while celebrating the love we share for them. In addition to physical tributes, a virtual Pet Wall of Fame will provide a forum to displaya pet’s full story, and to read the stories of others. This park is sure to become an anticipated travel destination.

The Pet Wall of Fame is expected to grow and be the place to be entertained, educated and experience the world of pets. This will include a pet history museum with exhibits documenting animals in service to humanity; people will learn about events throughout history affected by animals and those we call pets, talking about their influence in history, the arts, sports, entertainment and much more.  There are also plans to build an event center, which will host a variety of pet related events.

For now, the Team at the Pet Wall of Fame have started and IndieGoGo Campaign to fund the project. They are asking that pet parents make a suggested contribution of $20 at Indiegogo Pet Wall of Fame fundraising campaign to memorialize their pet and make a difference.

Making history will take time, however, the Pet Wall of Fame is ready for the challenge. Phase one involves working with Indiegogo through their crowd-funding platform to raise money for this project. Individuals can visit the crowd-funding site and select a donation level that is right for them. These contributions will make this project move forward. Phase two of the web site will be available mid-2014 and will allow online ordering of tiles for the Pet Wall of Fame.  It will, as well, feature programs that support pet organizations across the country.

The Pet Wall of Fame project is anextraordinary way to give pet owners the opportunity to show their appreciation and love for everything pets do for their human companions. This park will be like no other and will become a uniquely special place to memorialize our pets, present or past.

The Pet Wall of Fame is a “timeless tribute” to people and their pets and domesticated animals, farm animals, animals that have made their mark on humankind. Thanks to you and your pet, our “Park” will grow and be the place to be entertained, educated and experience the world of pets. Make your pet part of history as part of the world’s largest collection of pet photos in tile, in the world’s largest pet park of its kind. Learn more at Pet Wall of Fame.

Please visit the IndieGoGo Pet Wall of Fame campaign

Twitter: @PetWallofFame

Don't Be Cruel Rescue of the Month - Col. Potter Cairn Rescue Network

Don’t Be Cruel Donates to Col. Potter Cairn Rescue Network for the Month of April


Don't Be Cruel Rescue of the Month - Col. Potter Cairn Rescue Network

This month we are happy to announce that all proceeds raised in April will be going to the Col. Potter Cairn Rescue Network.

The Corporation, COL. POTTER CAIRN RESCUE NETWORK (CPCRN), was formed for the charitable purposes of rescuing purebred Cairn Terriers and Cairn Terrier mixes which are homeless or soon-to-be-homeless, including, without limitation, those found in animal shelters or similar facilities and those released by their owners due to change in family circumstances or otherwise, as well as purebred Cairn Terriers and Cairn Terrier mixes which are being used as breeding stock by so-called puppy mills and backyard breeders, including those disposed of in puppy mill auctions; facilitating the pick-up and transport of such dogs; arranging for their spay/neuter as well as for the provision of other appropriate veterinary care for them; rehabilitating and fostering such dogs; seeking applications for and screening permanent homes for such dogs; facilitating their adoption; and educating the public about responsible Cairn Terrier care and ownership.

Check out their “We Promise This…” video!

The Last Resort Animal Rescue

The Last Resort Recaps 2013 in Heartwarming Video Slideshow

Last Resort Rescue’s vice president and co-founder Samantha Grieves put together this beautiful slideshow of all the animals saved by the rescue organization in 2013.

The Last Resort’s dedicated team works together, combining their skills and love for animals to provide safe haven to so many animals in need. Now, more than ever, the economic crisis has left the shelters dangerously overcrowded and hundreds of dogs are being killed every day simply because there is no room! They dedicate all of our time, money and energy to saving the lives of these wonderful animals.

Please consider making a Last Resort Rescue donation so they can continue to save more lives in 2014.

Also, please remember to vote daily for them in The Shelter Challenge, where you can vote every day to help them win one of  255 prizes including a $5,000 grant.

Pauly the Pitbull starved to death in NJ | Don't Be Cruel

Pauly the Pitbull Was Found in a NJ Ditch Starved to Death. Wait Till You See Him Now.

Pauly the Pitbull starved to death in NJ | Don't Be Cruel

Back in November, Don’t be Cruel learned from a good friend, David Stetson, about a dog named Pauly:

“This is Pauly the Pitbull. He was found in a ditch in Paterson. Someone left him there to die. He got brought in to my girl’s job. She works for Franklin Lakes Animal Hospital. They are going to be doing a fundraiser to help pay for some of his medical bills so he could become healthy again.”

Thanks to everyone who donated, Franklin Lakes Animal Hospital and the Ramapo Bergen Animal Refuge, Pauly made a full recovery! Here’s the update:

“For those of you who remember Pauly the Pitbull…he is doing better and is now living with his new sister and is happy and healthy… thank you guys for sharing and donating.”


We love beautiful endings like these! Thank you, David for keeping us updated. So happy to hear that Pauly is living the good life!

Bernese Mountain Dog

Don’t Be Cruel Donates to Bernese Mountain Dog Rescue During the Month of March

Bernese Mountain Dog

BFW Rescue is a Bernese Mountain Dog Rescue with fosters and adopters all over the USA and Canada. We rescue Berners from shelters or puppy mills and also help families when they have to re-home their Berners. Sometimes life throws you a curve and you have no choice to give your Berner up and this is where we can help. We will find the best new home so the Berner does not end up in a shelter.

Don’t Be Cruel offered to do this fundraiser for us and we so appreciate this. The fundraiser will run from March 1st until March 31st. Please check out the store, every penny will be going to our rescue. Thank you so much. Without your help we couldn’t be doing what we are doing and thank you Jason Long for doing this for us!

Ellen DeGeneres Halo Pet and Freekibble will donate 10,000 meals at Oscars

Losing at the Oscars will Help Shelter Pets

Ellen DeGeneres Halo Pet and Freekibble will donate 10,000 meals at Oscars

This Sunday, Ellen DeGeneres will be hosting the Academy Awards for the second time. As part of Oscar tradition, nominees in the top categories receive elaborate gift bags filled with expensive items that companies hope celebrities might use and endorse. For the past 12 years, Distinctive Assets has been putting together the “Everyone Wins at the Oscars Nominee Gift Bag.” This year that gift bag is worth $85,000, doubling the price of last year’s bag with items ranging from less than $10 to $16,000. From designer lollipops to luxurious trips to Las Vegas and Hawaii, nominees will be coming home with some pretty cool stuff despite the fact they didn’t win a statue.

But the best item in the gift bag, in our eyes, is the 10,000 meal donation to homeless animals. Oscar host Ellen DeGeneres’ pet food company, Halo, Purely for Pets in partnership with, is giving each non-winning Oscar nominee in the Best Actor/Actress, Supporting Actor/Actress and Director categories 10,000 meals of natural pet food to donate to the animal shelter or rescue of the celebrity’s choice. 10,000 meals are roughly 2,000 pounds of Halo Spot’s Stew, which is approximately $6,100 in retail value.

Will your favorite shelter be nominated?